Direct mail marketing is an efficient and can be cost effective way of promoting your new business, product, or service over media (newspaper, TV and Radio) marketing. A humble little post card can be the key to delivering your products message right to the potential consumer’s mailbox.
When you use postcard marketing, your targeted market does not even have to open an envelope. Here are some benefits and tips of postcard marketing to help you succeed with your postcard marketing.
There are many advantages associated with postcard marketing including:
• Low costs
• Simplicity
• High impact
Postcard marketing is a cost efficient way, over media, to get your message out to your target market. The simplicity of postcard marketing makes it even better. With postcard marketing, there is no stuffing or licking envelopes. All you have to do is put on a stamp! But most of all, the high impact of postcard marketing makes it so great! Letters are enclosed in an envelope, so the consumer gets the chance to throw it away without opening it. But with postcard marketing, it is almost impossible to throw away a post card without first reading its message.
Post card marketing has its clear benefits, but in order to make your postcard most effective, you should follow some basic tips. The following paragraphs will provide some tips to use when designing your postcard for postcard marketing.
First, it is important in postcard marketing, to never underestimate the importance of your mailing list. The best mailing list is one you create from your customer base.
Your mailing list is very important. You can get a higher percentage of sales from postcard marketing if you send your postcards to consumer groups likely to use your product or service. In order to be most effective, you should always have a targeted consumer group you intend to mail your postcards to.
Next, when designing your postcard and its message, it is always best to keep your message as brief as possible. You should not try to close a sale with the postcard. Instead, you should design it to look like a message from a friend. Briefly state major benefits of your product or service you offer then refer them to your web page for more details. Always offer your business telephone number, in case the customer would rather call.
Finally, do not spend a lot of money on fancy printing when you are using postcard marketing. You should aim for a design that looks like a personal message, and these postcards can be very cheap to have printed.
7 Major Benefits of Direct Mail Marketing
Here are 7 of the many benefits and advantages you gain by
marketing with postcards.
1. Postcards Work for Any Business – Including Yours
Postcards have a proven history of producing just about any
kind of sales activity a business wants. Internet marketers
have used them to generate profitable website traffic.
Direct marketers have used them to generate receptive sales
leads. Retail stores have used them to attract “pre-sold”
walk in customers. And …well, you get the idea.
2. Postcards Produce Fast Results
Postcards are small so it doesn’t take much time to create a
sales message for them. The small size also makes printing,
addressing and mailing postcards a quick job. Your postcards
can be in the mail a few days after you decide to use them.
2 or 3 days later you’ll be getting sales from them.
3. Postcards Get Read
Postcards get delivered ready to read. They can’t be ignored
like other types of advertising. This guarantees maximum
exposure for your sales message. Most people don’t
ever discard a postcard without first scanning it to find
out what it was about.
4. Postcards Make a Good First Impression
People like to get postcards – probably because they are so
easy to read or scan without much effort. You can make the
most of this positive first impression by using a personal
approach for your postcards. For example, include the actual
name of each person in your message …as well as anything
else you know about the prospects on your mailing list.
5. Postcards Are Inexpensive
Postcards are simple and inexpensive to use. You can print
them for just a few cents each. And in the US You can even
send postcards by First Class Mail for less than a letter.
6. Postcards are Easy to Test
It’s easy to test the profitability of a postcard. Just send
it to a small group of prospects to see how many reply. If
you’re not pleased with the results, revise it and repeat
the test. Once you’re happy with the results you can send
out a larger mailing.
7. Competitors Can’t Copy Your Postcard Marketing System
Competitors can’t copy your system and use it to compete
against you like they can (and always do) with other types
of advertising.
One or two competitors may see your marketing postcard
…but that’s all they will know about what you’re doing.
They won’t know what lists you’re using, how many postcards
you mail, how often you send postcards or anything else
about your postcard program.
There are many more advantages to marketing with postcards.
If you never used postcards to promote your business or if
you haven’t used them recently, test them now. You’ll be
surprised at how well they work can work.
You can do a postcard campaign on your own or we can gladly assist you in all aspects including your artwork, message and target campaign.
Contact us by phone or email to set up a meeting. The meeting is free so we can best understand your needs and you can get to know us and how we work.
